Project Overview:
Door 24 partnered with Billboard Canada to provide comprehensive media coverage of the 3-day NXNE festival, focusing on showcasing emerging music talent through dynamic video and photography. Our team managed complex scheduling and simultaneous performances with precision, leveraging strong interpersonal skills to foster authentic artist relationships and deliver compelling storytelling. From pre-production planning through post-production editing, Door 24 ensured high-quality, timely content that captured the festival’s vibrant energy and extended its reach to audiences beyond the live experience.
Core Memories / Team Highlights:
- Obtained on-camera signatures from the following artists: Daniel Cesar, Diljit, Deadmau5 & Rezz, Alicia Moffet, Gurinder Gill, Olivia Chow, & several more upcoming artists.
- Additionally, mid-performance signatures from Khalid, Roy Woods & Shawn Desman.
Key Notes:
- Crew Planning: Assembled and briefed a multi-role media team for coverage across overlapping venues and nights.
- Three-Day Coverage: Our team captured extensive footage across the full duration of the event, ensuring every key performance, crowd moment, and highlight was recorded.
- CGI & Effects: We sourced and created all CGI elements, enhancing the visual experience with subtle but powerful layers of motion graphics and VFX.
- Premium Flexibility: Coverage of all these moving parts, required our team to divide and conquer with confidence. Additionally, we took on day-of requests as we adapted to constantly updated events, showcasing our dedication to our ambitious partners.
- Client & Brand Alignment: Collaborated with Billboard Canada and NXNE to align creative direction and deliverables.
Standing on Business / Scope:
- Pre-Production
- Event Coordination – Successfully managed and executed multiple simultaneous and sequential events through strategic division of responsibilities.
- Talent & Run-of-Show Coordination – Scheduled artists, confirmed technical requirements, and developed detailed show flows to ensure seamless execution.
- Venue & Tech Scouting – Conducted pre-visits to assess lighting, sound, and spatial logistics for optimal coverage.
- Production
- Utilized live comms and agile workflows to adapt to changes in lineup, timing, and venue conditions.
- Ensured smooth interactions with talent for interviews, portraits, and content capture moments.
- Operated in real-time to manage dynamic shooting environments, artist transitions, and stage cues.
- Full on-site video capture over 3 consecutive days
- Multi-angle and crowd reaction coverage
- Artist performances and behind-the-scenes moments
- Post-Production
- Rapid Turnaround Editing – Delivered next-day content drops to maintain momentum and maximize online engagement throughout the 3-day event.
- Multi-Format Deliverables – Produced performance recaps, artist spotlights, vertical social edits, and brand-aligned reels for Billboard Canada and NXNE.
- Color & Sound Design – Applied high-grade color correction and sound design to ensure polished, immersive storytelling.
- Collaborative Review Workflow – Maintained a streamlined approval process with clients to hit tight deadlines without sacrificing quality.
- Content Archiving & Organization – Structured and archived all assets for easy future use by client teams and media partners.
For Billboard Canada’s 3-day NXNE event, Door 24 poured passion and precision into every stage of media coverage — from carefully coordinating artist schedules and crews to capturing the raw energy and unforgettable moments unfolding live. One of our biggest assets is our strong interpersonal and social skills, allowing us to build genuine connections with artists and teams, ensuring authentic storytelling. Our agile team embraced the fast-paced environment with care, transforming hours of footage into vibrant, heartfelt content that keeps the spirit of the festival alive long after the lights dimmed.
